Marketing
Articles about the how-tos of marketing, our take on current trends, and how to best apply strategy for clients and ourselves.
Salsita On-Demand Webinar: How to Validate Your Startup's App Idea Paid Members Public
Building a successful app takes hard work, a dedicated team, and leadership. But there’s one key aspect that comes first: the idea. But, before you start burning money on MVP development, you need to look at the objectives and discuss your goals.
Legazey MVP: Go or No Go? (Case Study) Paid Members Public
Alfredo Sciascia, a C-level executive began looking for developers to build an MVP for his social media startup. His search led him to Salsita, who recommended marketing research and UX exploration as crucial first steps before kicking off development.
eCommerce Customer Pain Points (And How Headless Commerce Solves Them) Paid Members Public
As thousands of new sellers open online stores every day, marketers are starting to see new eCommerce pain points. These new pain points appear at each stage of the buyer’s journey, creating issues that, if not solved, can drastically reduce the potential of every eCommerce store out there.
15 Tweaks to Boost Your LinkedIn SSI Score and Personal Branding Paid Members Public
LinkedIn is no longer just a platform for job hunting. Many are using it as a social selling tool as it has evolved into a space for seeking business opportunities beyond career development and recruitment.
5 Reasons Your Business Needs to Partner with a Full-Service Software Agency Paid Members Public
Technology is constantly evolving, and companies are looking for ways to stay ahead of the curve. To remain at the top, you need a strong full-service software partner who can help your business and achieve your technology goals. Here are five reasons why you need a full-service software partner.
Why D2C Furniture Manufacturers (and Retailers) Need a 3D Product Configurator Paid Members Public
Furniture manufacturers can build an online 3D product configurator to allow customers to pick the exact items they'd like in their home.
How to Unlock Your App Idea and Forecast Your Profit and Loss (Part 2) Paid Members Public
In my previous article (Part 1), I focused on testing and refining a rough app idea, and I had promised that I would show you how to move forward once you have validated the initial product/market fit.
UX Research: The Never-Ending Story of a Successful Product Paid Members Public
As a UX Designer, coming up with ideas for products or features is exciting—especially when it has the potential to differentiate a business. Floating on cloud nine and satisfied with my creative prowess, I pitch an idea but then… reality sets in.
