Why Building Materials and Construction Companies Need a 3D Product Configurator

Building Materials and Construction Companies that don’t use 3D product configurator software are missing out. A 3D product configurator can simplify the ordering process and improve conversion rates. It also provides an opportunity to capture customer data to be used for other marketing efforts.

Razi Alakhdar - Marketing Manager

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While many businesses have used 3D product configurator software for years, most Building Materials and Construction Companies are still not utilizing this tool and are missing out on its benefits. A well-designed 3D product configurator can help simplify the ordering process for customers and improve conversion rates. It also provides an opportunity to capture customer data that can then be used for other marketing efforts.

3D product configurator software increases sales by presenting customers with different options for customizing products while offering price management benefits.

To understand how valuable these features can be, here are 8 benefits of using 3D product configurator software.

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Interactive 3D Visualization

Through a friendly user interface, customers can see how the product changes as they add or subtract elements, increase the size, or change the color, all via a real-time 3D visualization. 3D visualization enables customers to see their creation from every angle with the confidence that the end product will look and behave just like the one they're customizing.

Access Products from Every Device

One of the best things about a 3D product configurator is that you can access it using desktop computers and mobile devices, tablets, and smart kiosks at trade shows. This increased mobility helps sales reps close sales by showing potential customers their product and allowing them to configure it themselves and place an order on the spot.

Seamless Integration with Third-Party Software

Modern configurators can be integrated with third-party systems like ERPs, CRMs, and CMSs. These integrations extend the product configurator's functionalities and enable businesses to create sales opportunities, collect data, and keep track of orders. Plus, you can integrate the configurator with a database to store specific configuration parameters and customer information.

Cut Costs

Thanks to product configurator software, salespeople in the building materials and construction sector will finally have their hands free to deal with strategic selling, reducing the number of hours your sales reps spend daily dealing with transactional calls.

Similarly, a 3D configurator reduces the number of CAD drawings a sales rep will need to show a customer to sell effectively. Lastly, for manufacturers, mass customization enables an accurate, clear list of instructions that the factory can follow to speed production.

Reduced Order Cycle Times

CPQ software like a configurator can significantly reduce the time it takes customers to go from configuration to pricing and then to quoting. Configurator software can be a manufacturer's ally in expediting processes and pushing information to other systems to gain better insights into the order process. With a configurator, a sales rep can show multiple configurations in seconds to quickly recommend to their customers the best options available.

Simplified Processes

Since most factory processes are separated, data silos are one of the biggest challenges to face. A CPQ solution provides a wide range of industries with the ability to automate product design, pricing, and ordering. Plus, with a configurator, you can train sales reps to offer guided selling solutions across different channels and simplify processes across construction sites to deploy a system that unlocks insights and patterns.

Fewer Quote Errors

3D product configurators create made-to-order products that contain detailed information about your customers' requirements. This can help coordinate manufacturing and sales processes to make communication between different departments easier, reducing the chance of errors. A 3D configurator can offer automated feasibility checks to rule out product defects and provide individual support to customers to help them make better decisions.

More Cross-Selling and Upselling Opportunities

With a configurator, customers can put together large orders with ease. For salespeople, configuration presents cross-selling and upselling opportunities because extra customization options will have an extra fee. Another advantage that product configurators bring is that salespeople can quickly get to know their customers' needs, preferences, and available budget the customer has available.

Develop a Custom-Built 3D Product Configurator with Salsita

Salsita 3D Configurator is extremely flexible and decouples the product configuration and pricing backend from the frontend UX, which gives us control over the process flow, UI design, and overall UX.

Salsita has been in the configurator space for a couple of years now. We have case studies and articles to read or webinars and videos to watch. But, honestly, the best way to find out what we can do for you is to just contact us.

We can book a demo for you and explain how we can build you a 3D product configurator that will boost your online revenues and increase customer satisfaction. We love working with emerging technologies and we don’t run from creative challenges. We have carved out a unique space with our 3D product configurator framework and we want you to be a part of it.

Easysteel’s 3D Configurator Streamlines Railing Customization and Ordering
Together, we were able to create a unique 3D product configurator that boosts client engagement, fosters creativity, and boosts sales while reducing cost and complexity.

We are ready to connect and answer any questions you have. Let’s go!

eCommerce3D Product ConfiguratorBuilding MaterialManufacturingWholesale

Razi Alakhdar - Marketing Manager

Razi is a marketing pro who helps companies succeed through effective marketing optimization, product validation, and lead gen.

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