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Camille Felappi

Camille Felappi

Camille is a B2B digital marketing specialist, focusing on SEO and content creation. She helps businesses connect with their target audience using data-driven and creative strategies.
conversational commerce
AI & Emerging Tech

Why Conversational Commerce Isn’t Just a Buzzword

Conversational commerce empowers online shoppers to engage directly with their favorite brands. Far beyond traditional chatbots, it meets shoppers wherever they are and provides them with what they need in real-time.
29 Apr 2024 4 min read
pillow customizer
E-Commerce Optimization

How Centro Cushions Streamlines Fabric Customization with Conversational Configuration

Centro Cushions empowers designers to select fabrics while receiving recommendations from an AI design assistant with Salsita's Conversational Configurator.
27 Mar 2024 3 min read
generative ai
AI & Emerging Tech

3 Ways Your e-Commerce Brand Can Leverage Generative AI

Generative AI may sound like yet another AI buzzword, but if you run an e-commerce business, you can’t afford to ignore its potential.
25 Mar 2024 3 min read
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