Luxury eCommerce Conversion Rates: How a 3D Product Configurator Makes All the Difference
To communicate high-product value in a classy and confident manner, luxury eCommerce brands are using 3D product configurators to give their customers interactive and detailed insight into their products.
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Growing a luxury eCommerce brand is thrilling.
After all, you aren’t selling mediocre items imported for pennies. Instead, your products are unique and designed to set trends among those who can afford them. In such a high-ticket eCommerce environment, you need to demonstrate to your customers that they’re buying something truly worth the price tag.
To communicate high-product value in a classy and confident manner, luxury eCommerce brands are using 3D product configurators to give their customers interactive and detailed insight into their products.
The Rising Trend of Product Personalization
From engraving jewelry to customizing car interiors, high-networth individuals love to personalize their luxury items.
According to Delloite, there is a growing trend towards “mass personalization” and “made-to-order products” online.
In fact, not only are consumers interested in this, they’re also willing to pay a premium for bespoke products. A study conducted by Deloitte showed that 57.2% of millennials interviewed worldwide replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalized for you?” 35.2% responded with “Maybe.”
Traditionally, a customer that wanted a personalized product would, at best, be able to choose some text to be engraved or stitched into their chosen product. However, as the desire for personalization grows, consumers want to customize more products, from watches to furniture, in a myriad of ways. Think watch face colors, furniture wood types, cushion colors, fabrics, and more.
What’s the best way to handle all of that? A 3D product configurator.
How High-Ticket eCommerce Brands Are Using 3D Product Configurators
So, what is a product configurator?
In a nutshell, a product configurator, also known as a product customizer, enables shoppers to see and customize products in real-time, right there on the product page.
With a 3D product configurator specifically, the product is shown in 3D, allowing the customer to get a 360° view, zoom in, and customize more deeply. For example, the customer could view the back of a sofa and customize the fabric used. Each fabric would not only change the color of the product on the screen, but also the texture.
Daniel Backhaus - Chief Strategy Officer
All of this functionality gives the shopper a heightened sense of personalization. They can truly evaluate a product from all angles, rather than relying on a few images. This boosts confidence in the product’s quality and reduces anxiety over whether the buyer will be satisfied with the product when they receive it.
The result? Higher conversion rates and lower return rates.
For luxury brands, there’s a clear opportunity to layer these benefits over an already high-ticket product, giving your customers the feeling that they’re not shopping on an ordinary website.
3 Examples of Luxury Brands Using Product Configurators
Porsche Watch, L'Atelier Paris Haute Design, and Veldt Helmet are three brands targeting high-networth individuals—and all three make use of 3D product configurators.
1. Porsche Watch
The world-renowned sports car manufacturer offers customers a visually pleasing yet high-functioning product configuration interface. As you customize different areas of the watch, the configurator shifts to new views, with the ability to zoom in, allowing you to see it up close and from various angles.
2. L'Atelier Paris Haute Design
Luxury eCommerce brand and kitchen appliance manufacturer L'Atelier Paris Haute Design offers their customers an extremely powerful and visually striking product configurator. You can customize multiple features of any product, see color changes from all angles, and see the price change in real-time as you make modifications. Try the configurator yourself.
3. Veldt Helmet
Ever wanted to have a bespoke motorcycle helmet? If not, that’s probably because you can’t visualize the end result. Veldt Helmet’s product configurator is sleek and simple, allowing customers to change the color, interior material, visor, or style of the helmet. You can even add a painted personal number or have your name engraved.
Increase Conversions with Salsita 3D Configurator
A 3D product configurator can make or break your luxury shopping experience. A poorly built, slow, or ugly interface will turn customers away, instead of enticing them to buy.
Salsita 3D Configurator ticks all the boxes for high end eCommerce, as our client L’Atelier Paris has already discovered.
The French luxury kitchen appliance manufacturer needed a way to elegantly showcase their products in classy kitchen environments. They also required a powerful pricing engine that could capture every change made and recalculate the product price in real-time.
All of this and more was easily handled by our 3D product configurator software, because unlike other product configurator software companies, we build bespoke solutions for each and every client—making us the ideal option for luxury eCommerce brands seeking to offer a truly unique shopping experience.
Learn more about Salsita 3D Configurator.
