Empowering Non-Tech Savvy Customers: Simplify Product Customization with Conversational UI

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Razi Alakhdar - Marketing Manager

Table of Contents

Navigating complex menus and technical interfaces can be daunting, especially for non-tech-savvy customers. Conversational UI changes the game by allowing users to interact with AI technology through natural language, making customization as simple as having a conversation. This blog explores how Conversational UI simplifies product customization, making it accessible and enjoyable for everyone.

Understanding Conversational UI

Conversational UI (User Interface) leverages AI technology to enable users to interact with a system using natural language, similar to chatting with a human assistant. Instead of navigating complex menus or technical interfaces, customers simply type or speak their preferences. The AI assistant guides them through the customization process, making it intuitive and easy to use.

Making Customization Accessible

Traditional product configurators can be overwhelming, especially for customers who are not tech-savvy. Too many options, technical jargon, and complicated interfaces can drive these users away. Conversational UI addresses these challenges by simplifying the process.

For instance, instead of selecting options from a dropdown menu, customers can describe what they want in their own words. If a customer is configuring a custom sofa, they might type, "I want a blue sofa with wooden legs." The AI assistant understands this request and presents relevant options, asking follow-up questions to refine the customization.

Real-World Examples

Example 1: Custom Kitchen Design

L'Atelier Paris uses Salsita Conversational Configurator to help customers design their dream kitchens. A non-tech-savvy customer can start by saying, "I want a modern kitchen with white cabinets and a large island." The AI assistant, Sophie, then guides them through additional options like countertop materials and appliance choices, providing real-time visual updates.

Example 2: Personalized Pillows

Centro Cushions employs Salsita Conversational Configurator to simplify the customization of pillows. Customers can type, "I need a pillow in different shades of blue." The AI assistant, Fabrizio, responds with fabric options, size recommendations, and even suggests complementary colors based on the customer's initial choice.

Benefits for Non-Tech Savvy Customers

  1. Ease of Use: Conversational UI eliminates the need for customers to learn and navigate complex interfaces. They can simply chat with the AI assistant, making the process feel natural and straightforward.
  2. Instant Feedback: Customers receive immediate responses to their queries and see real-time updates to their product configurations. This instant feedback helps them make informed decisions without frustration.
  3. Personalized Guidance: The AI assistant provides expert advice tailored to the customer's preferences. Whether it’s suggesting compatible accessories or recommending popular choices, the assistant ensures the customer feels supported throughout the process.
  4. Reduced Errors: By conversing in natural language, customers are less likely to make mistakes or overlook important customization options. The AI assistant ensures all necessary details are covered.


Conversational UI is redefining the way non-tech-savvy customers approach product customization. By transforming complex design tasks into simple, intuitive conversations, businesses can make customization accessible to everyone. This not only enhances the customer experience but also drives engagement and boosts sales.

Ready to simplify product customization for your customers? Contact us today to learn more about Salsita Conversational Configurator and schedule a demo. Discover how you can empower all your customers, regardless of their tech skills, to create personalized products with ease.

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Razi Alakhdar - Marketing Manager

Razi is a marketing pro who helps companies succeed through effective marketing optimization, product validation, and lead gen.

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