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Minimum Lovable Products (MLP) have emerged as a powerful approach to product development, striking a balance between functionality and user experience. This approach represents a shift in product development, emphasizing the importance of user delight.
Let me provide you with a brief introduction to the MLP approach in the next 15 minutes. You will be guided through examples showcasing how each team member can contribute to making your product lovable.
There is a wide range of techniques that can contribute to making your product lovable. However, these techniques cannot be distilled into a simple list of straightforward steps to follow because our goal is to achieve uniqueness and solve the user's problem in a delightful way. Often, this stems from embracing crazy or unconventional ideas. Now, if you are thinking about "Aha" or "Wow" moments, then you're on the right track. By the way, these moments trigger a release of dopamine, which is the substance responsible for perceiving a product as lovable from a chemical standpoint.
Each team role can contribute in a different way. In the video, you will find examples, but here's a brief spoiler: developers excel as early adopters, exploring new technologies and discovering novel use cases. UI developers leverage their expertise in animation to create seamless transitions between states and can bring back old good techniques like parallax or create catchy 3D effects. They frequently collaborate with motion designers to craft engaging interfaces. UX designers provide feedback that fosters a dialogue-like interaction between the user and the app, incorporating storytelling and considering gamification. By combining their skills and expertise, these team members contribute to crafting a product that is both functional and delightful.
When it comes to the visual aspect, the situation becomes akin to the "Aha" and "Wow" moments we mentioned earlier. This is because the perception of beauty also triggers the release of dopamine. Visual and 3D designers wield powerful tools to make a product lovable. They can even mitigate negative situations, such as bugs or errors, as users tend to be more forgiving when the visual side is a work of art.
I hope you've watched the video until the end and are thinking about how to incorporate a few crazy ideas into your product! Seek out ideas that are like low-hanging fruits—easy to implement but with great impact. The more of these ideas you include, the further your product will surpass the ordinary MVP and unlock its another potential, where adorable products promote themselves.